How to Promote an Over-Promoted Product

I'll bet you've seen the ads.
"Earn $500 a day!" they scream.
Or how about this one?
"No selling. No phone calls. Etc. Etc."
Or this one ... "Fire your boss!"
Sometimes it feels like everyone is promoting the same
thing at one time.
Some years back it was the Cookie Cutter or SFI. Now
it's the 1 Step System or PAS.
Can anyone really make any money promoting a system
that is so over-promoted?
YOU BET THEY CAN!
But it takes a bit of creativity and the willingness to
be unique. If that sounds good to you, you'll love what
comes next.

>>> FIVE WAYS TO PROMOTE AN OVER-PROMOTED PROGRAM <<<

>>> 1. Don't Use The Company Ad Or URL
Every company I know hires writers to write great ads
and promotional pieces for their associates or
affiliates to use. Nothing wrong with that.
But what happens when literally millions of people are
placing the same ads?

The ads become almost worthless.

This is why you must avoid using the ads the company
provides for you.
By all means, test their ads to see if they work for
you. But at the same time, be sure to write ads of your
own that are in your own voice. This is the only way to
stand out from the crowd when promoting an over-
promoted website.

Need help writing a great ad? I've got the answer
for you at this private URL.

http://www.RealWorldTactics.com/cmd.php?ad=207707

>>> 2. Focus On One Problem And Solve It

People get excited. It's a natural thing to get excited
about your new business. In fact, it's a good thing.
But don't forget in that excitement that your
prospective customer only cares about one thing.

What's In It For Me

Your customer needs to solve a problem. So, when you
write your shiny new ad, FOCUS all of the ad's
attention on one problem.
HOT TIP: If you make your ads about saving time, making
money or saving money you will do well. These are
universal needs.

>>> 3. Focus On One Product And Promote It

This applies mainly to programs like SFI, where you
have lots of products to promote and you can promote
the business too.
The best way to go here is often to pick one product
and promote that product alone. Write a great ad
extolling the virtue of your insurance product.
Once a person becomes a customer for that product, use
email to introduce them to the rest of your fine
products as well, or even the business itself.
Using this backdoor approach can often lead to many new
signups even when creating signups was not what you
were promoting. Plus, you'll make a couple of bucks
selling find products! ;)

>>> 4. Never Send Anyone To The Company Website

That might sound radical to some, but follow the logic
and see if you agree.
Let's say you work hard to promote your new-found
venture, and spend a few bucks buying some pay per
click ads. You insert your good old affiliate link as
you've been instructed. And now Paula Prospect sees
your ad and clicks the link.
Whose business are you building now?
The company's business, that's whose.
Sure, you might make A sale. But the company will make
a fortune.
The reason for this is that the company is building
THEIR mailing list off of your efforts.
You might find that to be a good thing. If you do,
that's okay. But remember this. Paula is going to be
interested in other businesses as well. You can count
on that.

And she could just as easily be on your list as well as
the company's.

All you need to do is put up a simple lead capture page
and have Paula fill out your form before going to the
company site. There are no lack of companies who will
do this work for you for a very small fee.

>>> 5. Use An Autoresponder Address Instead Of A Website

Why does every call to click have to go to a website?
Answer: they don't.
For YEARS, one of the top marketers online (a name you
would know) operated a highly successful operation
without a website.

Yep ... 100% email. [Paul - you know who you are!]

Can you *really* succeed online without a website? You
can, but not forever. Sooner or later, you'll need a
site.
In the meantime, why not make a few bucks with email?
Get the materials that your company provides and use
them to create an incredible follow up system. Then
advertise your autoresponder email address instead of
a website!
HINT: You can still make it a link they click by adding
the mailto: prefix. It would look like this if I were
doing it for my address ...
mailto:charlie@directoryofezines.com
The mailto: prefix ensures the link can be clicked in
most cases, and will open a blank email they can fire
off!

Need to create an incredible follow up series?
It's much easier than you might think. Check this
out.

http://www.RealWorldTactics.com/cmd.php?ad=207714

I have to thank my faithful readers for the idea behind
this article. In the last six months I've received
about 100 phone calls (no kidding) from affiliates of
these various programs asking "Is it saturated" or
"will my ad for this product even be noticed?"
It is through working with you (I donated my time) that
I was able to test the methods above and prove they
work.
There ARE ways to promote even the most over-promoted
of programs. It takes thinking 'outside the box' and a
willingness to try new things.
But if you do that, and succeed, you will have created
your own mini-marketing plan that is proven effective.
Once you do that, you can share it privately with your
downline and watch your business explode.

And THAT is a beautiful thing indeed!

*******************************************************
Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his
toll free number. http://www.RealWorldTactics.com